WELCOME TO FOUNDRY
We're a Melbourne-based creative powerhouse, on a mission to spark new ideas and bring brands to life in the most exciting ways.
At our core, we’re all about turning rough concepts into polished works of art. We blend sharp strategy with untamed creativity to tell stories and craft brands that leave a lasting mark. Think of us as master artisans, meticulously shaping every project with skill, passion, and precision, making sure each client’s dream gets a perfect transformation.
Our goal? To turn raw ideas into captivating stories, standout designs, and game-changing solutions that resonate with real people. But we don’t stop at just meeting expectations - we’re here to blow them out of the water. Every project is a chance to challenge the norm and explore new horizons.
We don’t just build things; we build bridges - connecting brands to their audiences, imagination to reality, and creativity to possibility.
GABI REVELL
ABOUT THE FOUNDERS
Gabi is a seasoned brand identity specialist with over a decade of experience, renowned for her ability to craft compelling brands that resonate with audiences and drive tangible results.
Throughout her career, Gabi has worked across some of the most prominent media and advertising platforms, including national radio networks like KIIS and GOLD, and as part of iHeartRadio, the number one Audio Publisher.
Before her time in media, Gabi developed her design and brand expertise working with large, heritage consumer goods brands like Nylex, Hills, Cyclone, Trojan, Kelso, and Supercraft (among others). This diverse background gave her a strong foundation in building brands that stand the test of time, all while focusing on strategic storytelling, visual impact, and long-term growth.
Whether starting from scratch or revitalising established names, Gabi’s approach combines creativity with strategy. She focuses on aligning every design element with a brand’s core values and goals, ensuring that each project not only looks exceptional but also serves a clear business purpose. Her ability to uncover the heart of a brand’s story and transform it into an impactful design has made her a trusted partner for brands across industries.
Gabi’s unique perspective is influenced by her upbringing - her mother, a teacher, and her father, a skilled carpenter - instilling in her a passion for creative problem-solving and craftsmanship. With this mindset, Gabi founded Foundry, dedicated to helping businesses forge their own path with brands that are both beautiful and purposeful.
JARRYD HAEFELE
ABOUT THE FOUNDERS
Jarryd is a seasoned creative with over 12 years of experience, bringing his passion for the arts to life in exciting ways. From a young age, he was all about drawing, painting, and building models, always with an eye for the details that make things stand out.
Driven by a childhood dream of becoming a Disney animator, Jarryd’s fascination with film and set design naturally guided him toward a career where creativity and strategy collide. He’s since worked with major brands like ARN, the KIIS Network, KIC, Westfield, and Myer, delivering work that captures attention and makes a real impact.
In addition to his creative chops, Jarryd has stepped into leadership roles, guiding teams and mentoring up-and-coming talent. With a knack for generating fresh ideas for brand activations and events, Jarryd’s portfolio shows his ability to push boundaries and think outside the box.
Creative, collaborative, and always looking for the next challenge, Jarryd is a driving force in the world of creative innovation.
